Data + Technical
When Preview Publications launched their second magazine it was time to get on top of their client communication. With individual contacts at over two thousand companies and a sizeable advertising revenue to manage, director Eleanor Chadwick struggled to find an off-the-peg solution which met their industry-specific needs.
Enter Pineapplecharm with the relational database experience to crack the problem from scratch in only a few months. By listening to exactly how the business is run before even designing the architecture we built a modular system which fulfilled precisely their requirements - and then some. In fact, this system is still being extended as the users become more confident, expanding to make their workflow easier and faster than they ever anticipated.
I love using the new system. [..] Thank you so much for delivering exactly what we need. - Eleanor Chadwick, Preview Publications